She was picked as one of the 16 ‘best business brains in the country’ to appear on this year’s series of The Apprentice.
But it seems that there’s more to 25-year-old contestant Luisa Zissman than meets the eye, as a series of saucy images of the entrepreneur have emerged.
Striking a number of racy poses during boozy nights out, the mother-of-one can be seen kissing a female pal while scantily clad, sunbathing topless and creating her own lingerie shoots.
Not shy: A series of snaps of Apprentice contestant Luisa Zissman in provocative poses and skimpy outfits have emerged online
Luisa, who owns her own successful cupcake shop, baking website and electronics business, impressed on this week’s task as she successfully sold bottled beers to punters on the South Bank.
But even though she seems serious about winning over Lord Sugar in the boardroom, it seems that the young mum is also serious about partying.
In the online photos, the businesswoman, who describes herself as having: ‘the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein,’ is pictured in a number of provocative poses wearing tiny outfits as she heads out with friends.
Hot and heavy: In one picture the contestant is shown passionately kissing a female friend with her legs wrapped around her
Cheeky! The businesswoman leans over a table in a tiny dress in one snap, revealing a little too much
Forgot your trousers? Luisa wanders down the street in just a floral top and black lace knickers
Most of the snaps show Luisa in barely-there halterneck tops, while one shows her bending over in a bar to reveal her lacy underwear.
In another, she seems to have forgotten her skirt altogether, as she walks down the street in just a top and a pair of knickers.
Clearly not shy about her body, the wannabe apprentice is pictured sunbathing topless in a busy holiday resort with a pal.
Party girl: Despite her success, it seems that Luisa takes partying just as seriously as she takes business
Barely there: The contestant is pictured in a number of skimpy tops, which barely cover her curves
Body confident: Luisa is photographed without a top on as she poses with pals ahead of a night out
Not bothered: The mother-of-one reclines topless on a sun lounger in a busy holiday resort
Extrovert: Luisa doesn’t seem to be shy about her body, and seems to expose it at every opportunity in her personal life
And in the most racy photo of all, the brunette retail entrepreneur straddles a blonde friend in a bar and gives her a passionate kiss, while clutching a glass of champagne.
Even though there have only been two episodes of the BBC show, it seems that Luisa’s new found fame is already getting her in hot water.
Racy pose: The TV star posed in a provocative manner for one of the snaps
Lingerie shoot: Luisa poses in what looks like a make-shift lingerie shoot on a lilac bedspread
Provocative: The cake shop owner recline on her bed in the4 next snap, while looking into the camera lens
Playing dress-up: The wannabe apprentice clearly loves to let her hair down, embracing the party lifestyle
Losing the clothes: In one snap, the entrepreneur poses at a bar wearing just lingerie after a night out
Fun-loving: The 25-year-old, from St Albans, seems to enjoy spending time with her friends in between work commitments
Not much coverage: Luisa seemed unfazed by the fact that her top barely preserved her modesty
According to The Sun, a source has revealed that the contestant had a four-month fling with film boss Paris Leonti, while on a break from her husband husband.
The married couple, who have a three-year-old daughter together and co-own the cake shop, split for good back in March.
She has also been forced to deny having a relationship with fellow Apprentice star Jordan Poulton.
Contender: Luisa (L) is already impressing the team on the BBC show, and is being tipped as one to watch
Work hard, play hard: The contestant is trying to impress Lord Sugar on the new series of the BBC show
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